Diagnosis & operations coaching
Understand priorities, media spending and the working rhythm.
Diagnosis, business review and action tracking.
Brand e-commerce growth consulting
Strategy, product conversion, paid-media review and brand discovery. Start with the question your team needs to resolve.
Three areas of support.
Product & retention
Connect product value, buying decisions and repeat purchase.
Page recommendations, customer questions and retention planning.Brand search & GEO
Make public information clearer and easier to discover.
Brand fact base, content priorities and repeatable questions.Explore the work in each area.
Open a service to compare the work and deliverables.
Diagnosis & operations coaching
Strategy diagnosis
Find priorities across platforms, products, traffic and team execution.
Strategy diagnosis
Find priorities across platforms, products, traffic and team execution.
When it fits
- Brands unsure where their online business problems are
- Traditional companies preparing to enter e-commerce
- Teams already operating online but facing weak growth
Work involved
- Store and platform diagnosis
- Industry and competitor analysis
- Product mix and price band analysis
- Traffic structure and conversion path analysis
- Stage-based growth recommendations
Deliverables
- E-commerce diagnosis report
- Stage-based optimization suggestions
- Prioritized action list
Operations coaching
Build an operating rhythm and review process with your team.
Operations coaching
Build an operating rhythm and review process with your team.
When it fits
- Brands with teams but lacking external consultant perspective
- Brands seeking to improve operations on Tmall, JD, Douyin and Xiaohongshu
Work involved
- Monthly operation rhythm planning
- Campaign rhythm breakdown
- Product launch strategy
- Advertising direction recommendations
- Livestream and content conversion recommendations
- Weekly/monthly review coaching
Deliverables
- Monthly operation plan
- Weekly/monthly review reports
- Special optimization recommendations
- Operation issue follow-up list
Advertising and data review
Review campaign costs, conversion and refund quality together.
Advertising and data review
Review campaign costs, conversion and refund quality together.
When it fits
- Brands with unstable advertising ROI
- Stores lacking a data review mechanism
Work involved
- Ad account structure diagnosis
- Keyword, audience and creative direction analysis
- Campaign media rhythm suggestions
- ROI and conversion funnel review
- Periodic data analysis
Deliverables
- Advertising diagnosis recommendations
- Data review report
- Campaign media optimization direction
- Next-stage advertising action suggestions
Product & retention
Product and page optimization
Clarify product value and address questions before and after purchase.
Product and page optimization
Clarify product value and address questions before and after purchase.
When it fits
- Brands with low CTR, low conversion or high refund rate
- Brands with unclear main images and product detail pages
Work involved
- Main image selling-point restructuring
- Detail page screen-by-screen optimization
- Product title and keyword optimization
- SKU structure and price ladder suggestions
- Review, Q&A and customer service script optimization
Deliverables
- Main image optimization framework
- Detail page redesign recommendations
- Product selling-point document
- Conversion path optimization checklist
Content and seeding strategy
Connect content discovery with store conversion.
Content and seeding strategy
Connect content discovery with store conversion.
When it fits
- Brands wanting to operate Xiaohongshu, Douyin or WeChat Channels without content direction
- Brands with content exposure but weak conversion
Work involved
- Content positioning design
- User scenario breakdown
- Note/short-video topic planning
- Creator collaboration recommendations
- Path design from content to store conversion
Deliverables
- Content topic library
- Creator collaboration recommendations
- Seeding-to-conversion path plan
- Platform publishing rhythm suggestions
Membership and retention
Plan customer segments, benefits and repeat-purchase handoffs.
Membership and retention
Plan customer segments, benefits and repeat-purchase handoffs.
When it fits
- Brands with repeat-purchase potential but weak existing-customer operations
- Consumer brands wanting to build private domain and membership systems
Work involved
- User segmentation
- Membership benefit design
- Repurchase reminder mechanism
- Private domain conversion path
- Existing-customer reactivation strategy
Deliverables
- Membership operation plan
- Private domain path recommendations
- Repurchase mechanism design
- Existing-customer operation action list
Brand search & GEO
GEO and AI search visibility
Align public brand facts, useful content and repeatable measurement.
GEO and AI search visibility
Align public brand facts, useful content and repeatable measurement.
When it fits
- Public brand information is inconsistent or hard to discover.
Work involved
- Technical and content review, brand facts, useful answers and repeatable measurement.
Deliverables
- A fact base, priority actions, content plan and recorded mention, accuracy and citation checks.
See how a recommendation becomes an action.
DELIVERABLE STRUCTURE EXAMPLE
A product receives traffic but conversion is weak.
- Check traffic relevance and buying objections.
- Assign page messaging and customer-service changes.
- Confirm owners, dates and metric definitions.
- Compare conversion and refund quality after the change.
This is an illustration of the working method, not a client result.
Questions before working together.
Can we start with one diagnosis?
Yes. We agree the question, available materials and deliverables before deciding whether deeper work is needed.
Does consulting include design and account operation?
You can start with one product or one business question. PINMOO provides diagnosis, recommendations and operations coaching; your team owns the agreed operating actions. Visual identity, packaging design, production, photography, advertising spend and account operation are not included by default. Deliverables, responsibilities and fees are agreed before engagement.
Do you guarantee growth or AI recommendations?
No. We agree practical work and measurement. Outcomes depend on products, resources, execution, platforms and available sources.
Which issue should we look at first?
Share your brand, platform and current question.
