Camping and Local Tourism Project: From OTA Channels to Private Domain Retention

The client was a camping and local tourism project with outdoor scenes, team-building, parent-child experience and holiday demand, but online channels relied mainly on temporary campaigns and platform traffic.

• OTA pages were basic and lacked package value and experience scenarios.
• Content platforms had materials but unstable topics and conversion paths.
• User inquiries repeated and service scripts were not standardized.
• Holiday, team-building, parent-child and couple scenarios were not operated separately.
• Visitors were not retained in private domain after arrival.

Local lifestyle growth is about turning “I want to go” into “I will book now.” Content platforms create desire, OTA pages provide purchase reasons, service removes doubts and private domain supports repurchase and referral.

• Restructure OTA packages by parent-child, team-building, camping and holiday scenarios.
• Optimize first screen and image order around transportation, facilities, experience, suitable users and booking assurance.
• Plan content topics such as weekend trips, nature experience, corporate team-building and night camping atmosphere.
• Standardize inquiry scripts for price, transportation, weather, food, equipment and refunds.
• Design private domain retention after visit.
• Build a campaign review table tracking exposure, inquiry, order, visit and feedback.

The project helped the campsite move from waiting for platform traffic to a full path of content seeding, page conversion, inquiry conversion and private domain repurchase.

A tourism project sells not only a place, but a concrete experience users can imagine, book with confidence and share.